A Donut, Yet Not a Donut
A small, personal memory of happiness. Crisp at first glance, then softly melting—our fresh donuts offer a texture that gently surprises. Though they are donuts, they feel like something entirely new. From dough to topping, everything is handmade in-store— a specialty shop devoted to a new kind of indulgence.
news
2026.01.13
Staff Recruitment Announcement I’m donut?, dacō, and Neo Nice Burger Opening at Yokohama Hammerhead — Spring 2026
- #company information
- #announcement
2026.01.10
A New Brand from I’m donut? I’m donut? Gluten Free & Vegan — Born November 1, 2025
- #company information
- #announcement
2025.12.03
Staff Recruitment Announcement I’m donut? & dacō Opening in Karuizawa — March 2026
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- #announcement
product
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I'm donut？original
The Classic Fresh Donut
with a Fluffy, Melting Textureno. 2
I'm donut？matcha
A Donut with a Bitter Touch
and Aromas of Matchano. 3
Custard cream
Generously Filled with
House-Made Custard Creamno. 4
Pistacchio cream
Irresistible with Rich Pistachio Cream
no. 5
Cacao
A Rich Chocolate Donut
with the Aroma of Cacao
feature 1
Our Original Brioche Dough
with a Fluffy, Melting Texture
At I'm donut?, our donuts begin with an original brioche dough, blended from several flours and enriched with pumpkin. Slowly fermented at low temperature, then fried quickly at high heat, the result is a gentle elasticity that melts softly—light, airy, and unlike any conventional donut.
feature 2
The Gentle Flavor
of Handmade Craft
From dough to creams, toppings, and even sausages, we prepare as much as possible in-house. By carefully observing each ingredient and crafting it with intention, we pursue a flavor that feels honest and complete—soft in touch, satisfying in every bite.
feature 3
A Donut World That Changes
with Each City
Each I’m donut? shop is designed around a distinct concept, shaped by its location and the atmosphere of the neighborhood. Beyond taste, we value the time spent there—creating spaces where enjoying a donut becomes a memorable experience.
other brand
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AMAM DACOTAN
Born in Fukuoka, this bakery is inspired by the idea of “a small bakery in a stone town.” From the moment you step through the door, you’re invited into a story — with you at its center.
[ 3 SHOPS ]
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DACOMECCA
Born from the vision of creating a “sanctuary of bread (AMAM DACOTAN + Mecca),” this bakery café is a sister shop of AMAM DACOTAN. Around 120 varieties of bread are displayed in a lively, circus-like arrangement, turning the store itself into a stage for bread. An open kitchen filled with energy allows guests to experience the aromas, sounds, and movements of the artisans up close. With its stadium-style layout, the space invites visitors to feel the vibrant world of bread with all their senses.
[ 1 SHOP ]
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dacō / dacō？
An alternate brand of AMAM DACOTAN. Challenging conventional ideas of bread, we create perfectly portioned, single-serving pieces — just enough for one, meant to be savored to the last bite. At daco?, a rich variety of drinks awaits, each one offering its own small moment of delight.
[ 9 SHOPS ]
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AMAM DACOTAN cafe&bake
A new café concept from AMAM DACOTAN, exploring a new frontier of baked goods. Every item is baked fresh the same day and finished the very same day, allowing the natural character of each ingredient to shine. The menu features a wide variety of baked creations that reflect both craftsmanship and the playful creativity of owner-chef Ryota Hirako. Set within a space that carries forward the world of “a small bakery in a stone town,” guests can enjoy the unique pleasure of freshly made bakes at their very best.
[ 1 SHOP ]
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I’m donut？gluten free
This new brand was born from a single wish — a child with a wheat allergy who once said, “I’ve always wanted to try I’m donut?” Drawing on the techniques and experience we’ve cultivated over the years, we created gluten-free donuts made without wheat, as well as gluten-free and vegan varieties crafted entirely from plant-based ingredients. With no compromise in appearance or flavor, each one is carefully handmade and delivered with care.
[ 2 SHOPS ]
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Neo Nice Burger
An avant-garde fast food brand that brings together the ease of fast food with the depth of food made properly. From the buns and patties to the sauces and even the fries, every element is crafted by hand. With a single bite, you’ll feel the satisfaction of a true dish — a new kind of hamburger experience.
[ 2 SHOPS ]
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Côté jardin
A specialty shop offering dried flowers for gifts and for everyday living. Preserving nature’s hues — or gently tinting them — each stem is carefully prepared, one by one.
[ 1 SHOP ]
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takeout & delivery
At AMAM DACOTAN, we offer mobile ordering that allows you to pre-order and pay via smartphone without waiting in line at the shop, along with a cold delivery service.
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takeout
DACOMECCA offers a mobile ordering service that allows customers to pre-order and pay via smartphone without waiting in line at the shop.
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shop list
If you would like to purchase products directly, please search for the nearest shop from here.
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